Video production guidelines
Elements, timeline, budgeting and approval
Mandatory elements
- Non-negotiable elements the must be included in the video include proper use of the MnDOT logo, branding colors, tagline, signature sound/music rights, closed captioning and ADA compliance standards.
- Videos created by or for MnDOT should not include consultant logos, non-brand-related colors or outdated logos, city/county logos or other DOT logos (unless the entity is sharing in the cost of project). Videos also should not include MnDOT jargon or terms that are not likely understood by your audience(s).
Timeline
Answer these questions
- How soon would you like to start production?
- When do you expect the video to be completed? Is there a specific deadline?
- How many rounds of revisions and approvals will be necessary and who decides on the number of revisions and makes the final approval?
Note: It is important to create a realistic timeline that covers the following:
Pre-production
- creative brief
- Storyboard
- Draft script
- Client review period
- Final script
- Talent/voiceover acquisition
Production
- Video shoot/renderings/creating visuals
- Graphic design/animations
- Editing
Post-production
- First cut/rough cut
- Second cut (if necessary)
- Final cut/product delivery
Budget
At this point, you likely already know how much money you have to work with. However, you may want to run through it one more time to account for any unforeseen costs unveiled during the planning process that might affect the budget. The creative team will need to be aware of any financial constraints in determining an approach for the project.
Approval process
Finally, create a realistic timeline to complete the video project. The final product must be approved by Communications and Engagement staff before posting or sharing with others.
Answer these questions
- Who needs to review, and when (where in each stage of the project)?
- Do any of the reviewers have scheduling conflicts (e.g., vacation, planned leave, etc.)?
- Have you accommodated time for the video to be posted and added to a project page or other “home” on the web?
Note: The more people involved in the approval, the longer it will take. Those working with an external consultant should consider nominating one central point of contact who represents the agency.